Watch Rival Sons' New Video for the Blistering Track "Too Bad"

Rival Sons have been playing for packed houses ever since releasing their hard-rocking new album Feral Roots, which is probably why the band felt comfortable recording the video for their blistering track “Too Bad” in an empty venue.

Related: 3 Things You Don't Know About Rival Sons

The song finds the California rockers at the top of their game, perfecting the classic rock, blues-based sound they’ve been honing for a decade.  Guitarist Scott Holiday plays a simple but captivating riff on top of a heavy grove, while vocalist Jay Buchanan reaches a level of primal scream reserved for a select few. There’s more than a little Paul Rodgers in his pipes and some Jim Morrison in his look.

Rival Sons went all the way to #1 on the Billboard rock chart with their first single from Feral Roots. The band treated us to an exclusive acoustic performance of “Do Your Worst” earlier this year.